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The Tools of the Trade

Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients’ sites.
 

Wordtracker: The first and most important step in any search engine positioning campaign is identifying the keywords for which you should optimize your site. WordTracker’s keyword research service is the only one on the Internet that will provide a comprehensive and powerful database of the most popular keywords in your industry. It has features that all other keyword research tools lack - for instance, it will help you identify related keywords that you would otherwise never have thought of, it differentiates between singular and plural keywords and tells you which version is more popular, it helps you identify popular mis-spelled keywords (which generally have very little competition) in your industry etc. It has a free trial version which will help you identify a few keywords. However, we recommend that you subscribe to its paid service as otherwise, you will not be able to discover quite a few keywords that can turn out to be extremely valuable to you. You can find more information on WordTracker at http://www.1stSearchRanking.com/t.cgi?9587&wordtracker/

Optilink: Link popularity has quickly become one of the most important factors that influence your rankings in the search engines. What is important is not only the number of sites linking to you, but the quality and relevancy of the sites that are linking to you. If you are trying to improve the link popularity of your site, until now, there has been no easy way of checking the quality and relevancy of sites that are linking to you or the quality and relevancy of sites that you are thinking of asking for links from. You could have done it manually, but it would take a tremendous amount of time. However, a new software product called Optilink automates this process to a large extent. In addition to doing an excellent job in helping you determine the quality of sites that already link to you or might link to you, it also does the following:

i) analyzes the link structures of your top ranking competitors and tells you why they rank well, so that you can emulate the same tactics that your top ranking competitors are using.

ii) allows you to do “what if” analysis - it tells you what sort of rankings you can expect if you adopt a particular linking strategy.

iii) monitor the sites that you have exchanged links with to ensure that they are still linking to you and are linking to you the way you want them to.

If you are thinking of improving the link popularity of your site, or are already doing so, we highly recommend that you obtain this product before you proceed. You can find more information on Optilink at http://www.1stSearchRanking.com/t.cgi?9587&optilink/

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